Archive for January 2018
Market Smarter, Not Harder: Focusing on Your Target Audience
In order to effectively market your church, you need to know the people on the other end: your target audience. Many churches make the mistake of trying to market to everyone but, in the wise words of Seth Godin, “Everyone is not your customer.” On the surface, reaching as many people as possible might seem…
Read More5 Trends to Incorporate into Your Marketing Strategy in 2018
Society is ever-changing. What was important to people and the things that influenced their opinions and kept their attention in 2017 have become “so last year.” This constant shift in satisfaction applies to the business world as well. The new year always brings new techniques and ideas that companies think will be the “Next Big…
Read More7 Ways to Evolve Your Content Strategy
Content strategy has become a valuable part of a company’s success in marketing. It’s important to keep in mind that content marketing is constantly changing due to its influence from the ever-expanding technology and social media industries. There are many crucial details to consider when forming a content strategy that can make or break the…
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