3 Ways to Improve Your Social Media Engagement

What is social media engagement, and why is it important? Well, social media engagement is whenever someone interacts with your social media account. Engagement examples include likes, follows, shares, comments, click-throughs, etc. So why is this engagement such a big deal? It is essential to your social media campaign’s success to generate leads and sales. Social media engagement also helps develop meaningful relationships with both potential and current customers. Here are three of the best ways to improve your social media engagement:

Make your posts visual.

Great images and videos make posts more appealing and more likely to experience engagement with all types of users, regardless of age or gender. Images have the potential to raise Facebook interaction by 85%. According to Buffer, tweets with images gain 150% more retweets than tweets without images, which explains why visual storytelling apps like Instagram do so well!

Make posts frequently.

It is vital to keep your social media channels active. Consistent activity shows your audience that you are reliable and up to date on the latest trends. Your consumers want to know what you’re up to! Posting once a month just won’t cut it anymore. You want to keep your current followers, but you also want to gain more. Keep in mind that Google considers “freshness” when ranking websites. The fresher the content, the more likely you are to boost your SEO for better ranking.

Use analytics to monitor engagement.

Analytics tools are beneficial for monitoring your engagement on your social media, websites, and more. This data can help you make appropriate changes to your posts and general content to ensure that they are effective. Track your views, the number of link clicks, optimal times to post, or even find out what your most successful social media account is. It’s good to experiment with a few different analytics tools to ensure that you get the right data to measure your social media engagement.

Working to increase your social media engagement is an ongoing task and takes a lot of effort. Take time to get to know your audience so that you can effectively appeal to them. Dedicate your time to tasks that help increase your social media engagement the most significantly. Not sure where to start? Don’t worry! Not only would we love to assist you with creating or revising your social media engagement strategy, but we can also help you execute it with excellence. Check out our services at Momentum Creative Lab!