6 Tips on Building Your Brand
When it comes to building your brand, you want to think strategically about it. According to a Nielson survey, about 59% of consumers prefer to buy new products from familiar brands. With so many new businesses opening every year, it’s crucial to find ways to stand out. You’re not just building a business; you’re building a brand, a reputation, and a name. With a solid brand-building process, you’re sure to get ahead of the game. To help you get started, we put together six key tips to help you build your brand.
1. Let Your Brand Personality “Speak”
There’s more to a brand than an aesthetic theme with captivating imagery — successful brands exude culture, mood, and most notably, “personality.” Consumers want to know the depths of “who” your brand is, what it stands for, and whether or not it’s something they can support. So rather than exerting time and energy into explaining what is apparent or obvious about your company, delve into demonstrating the unique traits of your brand. So what is the personality of your brand? The more time you invest in sharing your brand’s personality and telling your compelling story in its unique voice, the better off you’ll be.
2. Determine Your Brand’s Target Audience
Audience targeting is foundational to building your brand. It’s not possible to know which way to steer without knowing where you want to end up, and it’s impossible to please everyone, so take some time to decide whose opinion matters to you. As a result, you’ll want to tailor your mission and promise to meet their exact needs. Get as specific as possible when identifying your audience so you can target their particular wants and needs. Once you have this part nailed down, you can carry it into every other area you tackle.
3. Make Friends with Online Platforms
Unless you’ve been living under a rock, you’re smart enough to know that digital marketing and the use of online platforms are critical in this day and age. Your brand’s personality should shine through in all your online content, and messages should intertwine with each other cross-platform. It may take trial and error, but get to know your audience to see which social network resonates best with your brand.
Remember to be authentic and have a unique voice that your consumers will remember. In addition, you should also have your brand promise and mission statement integrated into every area of your social media profiles, website, and services. Your brand is an embodiment of everything that makes your business stand out from competitors.
4. Consistency is Key
The moments you have to engage with potential customers are precious and fleeting. By remaining consistent, you are giving your brand its best fighting chance to attract the right consumers. You don’t want new visitors to visit your website and then get thrown off when they visit your Instagram profile. Instead, your brand identity should be consistent everywhere online, with all digital platforms living in harmony. For example, if you build an identity around caring deeply about the wellbeing of your patients and creating a warm environment, that same energy should carry over to all channels. This way, you expose the same strong message to multiple audiences on multiple channels.
5. Research Your Competition
The purpose behind getting to know your competition isn’t to imitate them. In fact, your goal is to differentiate from the competition. You should be aware of what’s working for your competitors and where their flaws lie. What is your selling factor in getting a customer to choose your product or service over someone else’s? A key takeaway from researching the competition should be how well they have built a brand name. What is it that makes them so easy to recognize and remember?
6. Be Creative and Approachable
There’s no better dynamic duo than creativity and approachability. When considering the different elements of your brand, you’ll want to have your audience in mind. Toward what sort of aesthetic and personality does your target audience naturally gravitate? You not only want your brand to look educated, creative, and beautiful, but you also want it to look approachable and relatable. Your target audience knows what to expect from many products and services; make yours stand out by creatively communicating what makes your brand special.
Building your brand isn’t something that happens overnight. It takes time, passion, and hard work. The more time you spend on developing your brand, the higher the reward will be. Of course, it can seem overwhelming and confusing at first. Lucky for you, there are experts out there who are willing to help you prepare for success. At Momentum Creative, we have a whole team with the tools and resources to build your brand the right way. So if you’re ready to get ahead of the game and beat the odds, there’s no better time than now.