6 Ways to Increase Business Leads Before the Holidays
Between decorating, shopping, and project deadlines, it’s easy to get caught up in the holiday spirit. Keeping your customers or potential clients engaged is more important now than ever. Leading up to the holidays, the effort you put into your marketing has the potential to increase your business sales funnel. With the holidays just around the corner, we curated a list of the top 6 ways you and your team can increase engagement and business leads before the season.
Remain Consistent
Everything from your tone of voice and color scheme to who your target audience is and what your business stands for should be consistent across all platforms. From your website to your social media pages, you want consumers to understand the product you’re selling or what your company does quickly and clearly to eliminate any confusion among potential customers.
Start a Hashtag
Companies that incorporate hashtags into the creation of their pre-holiday campaigns have seen great success. Hashtags (commonly used on platforms such as Instagram, Twitter, and LinkedIn) can help get your content viewed by a broader audience. International beverage giant, The Coca-Cola Company launched its #ShareACoke campaign in 2014, generating millions of sales and increasing user-generated content through social media. Using sites such as KeyHole or Hashtagify can help track hashtag use and analytics.
Build Excitement
Build up the excitement of the season with contests and giveaways. Have followers participate in a poll, a picture challenge, or an event. Giveaways, especially during the holiday season, can be a big hit. Large companies from Domino’s, who challenged their followers to a photo contest to win a $10,000 cash prize and a trip to Domino’s headquarters, to the Tampa Bay Buccaneers, who offered free shipping, have seen success with giveaways.
Use the Media to Your Advantage
By this, we mean that the world is your company’s oyster. Many social platforms, apps, and user-friendly websites allow you to connect with your audience and consumers like never before. Online influencers and email marketing are two other ways that you can boost engagement and potential sales. Use multiple marketing strategies to your advantage.
Focus on Loyal or Potential Customers
It can be easy to stray from being thankful for the customers you have and dwell on the ones you don’t. According to smile.io, repeat customers make up at least 40 percent of your business, so it’s essential to make them feel appreciated. Especially during this time of the year, everyone wants to feel like they’re making the right choice, specifically when it comes to where they are spending their hard-earned money. Customize your email marketing, send a thank you note, or offer loyalty incentives throughout the year. Your repeat customers won’t forget it.
Spread the Holiday Spirit
The holiday season is an exciting time of the year and one of the best opportunities to invest in creating a bond with your audience. The feeling of positivity and shared gratitude is already on everyone’s mind. Your marketing can easily play off these emotions. Update landing pages to be more festive, add some holiday sparkle to social images and don’t be afraid to jazz up emails or text messages. Give consumers a personalized experience with your brand or business to make them remember your enthusiasm this holiday season.
Some people plan for the holidays all year long. It is wise for your business to have the same mindset. The earlier you start planning, the longer you can run your campaign or promote your hashtag. With the media at your fingertips, it’s easy to connect with your audience. All these points are critical factors that could increase engagement and aid your business’ sales funnel. Do you feel confident in spreading the holiday spirit? If not, our team of marketing gurus is here to help. From advertising and branding to social media and web design, we can help you spruce up your marketing plan while you spruce up the tree. Learn more about the Momentum Creative Lab team and our services. Let’s talk!