Posts by Nadja Jauregui
4 Reasons You Need Brand Guidelines
The best businesses follow a brand guide. Whether consciously constructed or morphed over time, the brand guide is the company’s “bible” — the guidepost for all internal and external communication efforts. Everything within the brand guidelines will serve to dictate your marketing strategies effectively. At Catalyst, we understand the importance of brand guidelines and want…
Read More4 Major Steps of Starting a Small Business
One surefire way to be your own boss is by starting a business. Being your own boss means flexibility in creating your hours, but it also holds a great deal of responsibility. Business owners are responsible for finalizing all company decisions and creating a work culture for employees to thrive. With these majorly important roles…
Read MoreWhy AI is the Future of Marketing, and How You Can Use It
The world has come a long way from crude experimentations with robots and is now moving toward cutting-edge technology that better understands human needs. Though largely unnoticed by the typical consumer, Artificial Intelligence (AI) has found its footing in several major industries. A round-up of surveys recently revealed that 86% of polled businesses now describe…
Read More3 Ways to Incorporate Corporate Social Responsibility into Your Business
When it comes to a socially responsible brand image, businesses no longer just sell a product; they sell a personality that reflects their target customer’s values, morals, and ethics. One easy way to foster a positive brand reputation is through corporate social responsibility (CSR). Having CSR implemented into your business plan is a powerful tool…
Read More2022 Marketing Trends
It seems like just yesterday that we were planning for the 2021 calendar year. Believe it or not, the new year is quickly sneaking upon us. While no one can predict the future with complete accuracy, these current marketing trends are sure to stay consistent throughout the year 2022. With the growth of e-commerce still…
Read More6 Tips on Building Your Brand
When it comes to building your brand, you want to think strategically about it. According to a Nielson survey, about 59% of consumers prefer to buy new products from familiar brands. With so many new businesses opening every year, it’s crucial to find ways to stand out. You’re not just building a business; you’re building…
Read More6 Ways to Increase Business Leads Before the Holidays
Between decorating, shopping, and project deadlines, it’s easy to get caught up in the holiday spirit. Keeping your customers or potential clients engaged is more important now than ever. Leading up to the holidays, the effort you put into your marketing has the potential to increase your business sales funnel. With the holidays just around…
Read More5 Advantages of Hiring a Professional Graphic Designer
Graphic design is often considered optional by business owners; many people deem it necessary but not a top priority. However, choosing not to spend marketing money on excellent design can be a costly mistake in the long run. Graphic design is much more in-depth than people assume, and when it comes to your logo and…
Read MoreWebsite Design Trends
The only thing about the internet that doesn’t change is that it never stops changing. As a business, you must continuously stay on top of all the trends and tech in the digital world. A website is and has always been the digital ‘face’ of a company, and year after year, your site will benefit…
Read More3 Ways Graphic Design Can Revolutionize Your Business
When you think about revolutionizing your business, the graphic design probably isn’t the first thing that pops into your head. But the truth is, graphic design has the power to make or break your business. Nine times out of ten, the first encounter a potential customer has with your brand involves some element of graphic…
Read More