Branding
4 Reasons You Need Brand Guidelines
The best businesses follow a brand guide. Whether consciously constructed or morphed over time, the brand guide is the company’s “bible” — the guidepost for all internal and external communication efforts. Everything within the brand guidelines will serve to dictate your marketing strategies effectively. At Catalyst, we understand the importance of brand guidelines and want…
Read More3 Ways to Incorporate Corporate Social Responsibility into Your Business
When it comes to a socially responsible brand image, businesses no longer just sell a product; they sell a personality that reflects their target customer’s values, morals, and ethics. One easy way to foster a positive brand reputation is through corporate social responsibility (CSR). Having CSR implemented into your business plan is a powerful tool…
Read More6 Tips on Building Your Brand
When it comes to building your brand, you want to think strategically about it. According to a Nielson survey, about 59% of consumers prefer to buy new products from familiar brands. With so many new businesses opening every year, it’s crucial to find ways to stand out. You’re not just building a business; you’re building…
Read More6 Ways to Increase Business Leads Before the Holidays
Between decorating, shopping, and project deadlines, it’s easy to get caught up in the holiday spirit. Keeping your customers or potential clients engaged is more important now than ever. Leading up to the holidays, the effort you put into your marketing has the potential to increase your business sales funnel. With the holidays just around…
Read More5 Advantages of Hiring a Professional Graphic Designer
Graphic design is often considered optional by business owners; many people deem it necessary but not a top priority. However, choosing not to spend marketing money on excellent design can be a costly mistake in the long run. Graphic design is much more in-depth than people assume, and when it comes to your logo and…
Read MoreWebsite Design Trends
The only thing about the internet that doesn’t change is that it never stops changing. As a business, you must continuously stay on top of all the trends and tech in the digital world. A website is and has always been the digital ‘face’ of a company, and year after year, your site will benefit…
Read MoreEffective Graphic Design
Graphic design might seem simple, but it is not. It is one of the top things you can do to pull all your branding together, which is a complex feat by anyone’s standard. It needs to be persuasive, appealing, and engaging enough to foster a long-term relationship between your customers and your business. Here are…
Read MoreThe Best Ways to Start Your Business Year with a Bang
Everyone makes New Year’s resolutions, even businesses. But what should be included in a resolution anyway? Every business owner and entrepreneur wants the upcoming year to be “their year.” But the real question is, what are you going to do about it? It is time to stop making lists and start taking action. Whether you…
Read More3 Ways Drip Campaigns Will Boost Your Sales
When it comes to marketing your brand, there are many effective ways to advertise. But some marketing strategies have proven to be more successful than others. One successful strategy you may have heard of is drip campaigns. Drip campaigns are a series of emails sent on a schedule. The brilliance of drip campaigns is that…
Read More3 Ways to Improve Your Social Media Engagement
What is social media engagement, and why is it important? Well, social media engagement is whenever someone interacts with your social media account. Engagement examples include likes, follows, shares, comments, click-throughs, etc. So why is this engagement such a big deal? It is essential to your social media campaign’s success to generate leads and sales.…
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