4 Reasons You Need Brand Guidelines

brand guidelines

The best businesses follow a brand guide. Whether consciously constructed or morphed over time, the brand guide is the company’s “bible” — the guidepost for all internal and external communication efforts. Everything within the brand guidelines will serve to dictate your marketing strategies effectively. At Catalyst, we understand the importance of brand guidelines and want…

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4 Major Steps of Starting a Small Business

small business

One surefire way to be your own boss is by starting a business. Being your own boss means flexibility in creating your hours, but it also holds a great deal of responsibility. Business owners are responsible for finalizing all company decisions and creating a work culture for employees to thrive. With these majorly important roles…

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Why AI is the Future of Marketing, and How You Can Use It

artificial intelligence

The world has come a long way from crude experimentations with robots and is now moving toward cutting-edge technology that better understands human needs. Though largely unnoticed by the typical consumer, Artificial Intelligence (AI) has found its footing in several major industries. A round-up of surveys recently revealed that 86% of polled businesses now describe…

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2022 Marketing Trends

marketing trends

It seems like just yesterday that we were planning for the 2021 calendar year. Believe it or not, the new year is quickly sneaking upon us. While no one can predict the future with complete accuracy, these current marketing trends are sure to stay consistent throughout the year 2022. With the growth of e-commerce still…

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6 Tips on Building Your Brand

building your brand

When it comes to building your brand, you want to think strategically about it. According to a Nielson survey, about 59% of consumers prefer to buy new products from familiar brands. With so many new businesses opening every year, it’s crucial to find ways to stand out. You’re not just building a business; you’re building…

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2021 Business Trends

business trends

Nearly everyone worldwide is ready to say goodbye to 2020 and the chaos it brought. However, it’s no surprise that the coronavirus pandemic changed the way businesses work and will continually impact us for years to come. Consumer preferences have changed, and business models have adapted. We’ve all seen firsthand how fast business structures can…

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How to Build a Successful and Profitable Business Blog

business blog

Two of the most intimidating things about starting a business blog are the concern that people will not care what you have to say and that it will be a waste of time. Both assessments are incorrect. A blog is a proven way to drive inbound website traffic cost-effectively. It allows you to pick and…

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The WordPress Plugins Must-Have List

wordpress plugins

WordPress plugins are software elements used to expand your website’s functionality, improving its design, and making it easier to manage for you and your visitors. There are five areas where WordPress plugins are helpful. 1. Improve Blog Related Posts by Zemanta – This plugin is used for blogs to improve bounce rate. The bounce rate…

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The Best Ways to Start Your Business Year with a Bang

business strategy

Everyone makes New Year’s resolutions, even businesses. But what should be included in a resolution anyway? Every business owner and entrepreneur wants the upcoming year to be “their year.” But the real question is, what are you going to do about it? It is time to stop making lists and start taking action. Whether you…

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