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Why AI is the Future of Marketing, and How You Can Use It
The world has come a long way from crude experimentations with robots and is now moving toward cutting-edge technology that better understands human needs. Though largely unnoticed by the typical consumer, Artificial Intelligence (AI) has found its footing in several major industries. A round-up of surveys recently revealed that 86% of polled businesses now describe…
Read More2022 Marketing Trends
It seems like just yesterday that we were planning for the 2021 calendar year. Believe it or not, the new year is quickly sneaking upon us. While no one can predict the future with complete accuracy, these current marketing trends are sure to stay consistent throughout the year 2022. With the growth of e-commerce still…
Read More6 Tips on Building Your Brand
When it comes to building your brand, you want to think strategically about it. According to a Nielson survey, about 59% of consumers prefer to buy new products from familiar brands. With so many new businesses opening every year, it’s crucial to find ways to stand out. You’re not just building a business; you’re building…
Read More5 Advantages of Hiring a Professional Graphic Designer
Graphic design is often considered optional by business owners; many people deem it necessary but not a top priority. However, choosing not to spend marketing money on excellent design can be a costly mistake in the long run. Graphic design is much more in-depth than people assume, and when it comes to your logo and…
Read More3 Ways Graphic Design Can Revolutionize Your Business
When you think about revolutionizing your business, the graphic design probably isn’t the first thing that pops into your head. But the truth is, graphic design has the power to make or break your business. Nine times out of ten, the first encounter a potential customer has with your brand involves some element of graphic…
Read MoreEmail Drip Campaigns: What Are They and How Can They Benefit Your Business?
If you’ve never heard of an email drip campaign, it might sound somewhat intimidating at first, but drip campaigns have a lot of perks that can work in your favor when executed well. Whether you’re sending an email out to prospective clients and customers or current customers, sending emails should help your business grow, not…
Read MoreEffective Graphic Design
Graphic design might seem simple, but it is not. It is one of the top things you can do to pull all your branding together, which is a complex feat by anyone’s standard. It needs to be persuasive, appealing, and engaging enough to foster a long-term relationship between your customers and your business. Here are…
Read More2021 Business Trends
Nearly everyone worldwide is ready to say goodbye to 2020 and the chaos it brought. However, it’s no surprise that the coronavirus pandemic changed the way businesses work and will continually impact us for years to come. Consumer preferences have changed, and business models have adapted. We’ve all seen firsthand how fast business structures can…
Read More5 Digital Marketing Trends to Expect This Year
2020 didn’t go as expected for anyone hopeful of the new year. With 2021 off to the races, we didn’t want to start the year off with any more uncertainty. Let’s take a minute to reflect on how much has changed in the marketing industry within the last few months. Have no fear. It can…
Read MoreHow to Build a Successful and Profitable Business Blog
Two of the most intimidating things about starting a business blog are the concern that people will not care what you have to say and that it will be a waste of time. Both assessments are incorrect. A blog is a proven way to drive inbound website traffic cost-effectively. It allows you to pick and…
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