Marketing
4 Major Steps of Starting a Small Business
One surefire way to be your own boss is by starting a business. Being your own boss means flexibility in creating your hours, but it also holds a great deal of responsibility. Business owners are responsible for finalizing all company decisions and creating a work culture for employees to thrive. With these majorly important roles…
Read More3 Ways to Incorporate Corporate Social Responsibility into Your Business
When it comes to a socially responsible brand image, businesses no longer just sell a product; they sell a personality that reflects their target customer’s values, morals, and ethics. One easy way to foster a positive brand reputation is through corporate social responsibility (CSR). Having CSR implemented into your business plan is a powerful tool…
Read More2022 Marketing Trends
It seems like just yesterday that we were planning for the 2021 calendar year. Believe it or not, the new year is quickly sneaking upon us. While no one can predict the future with complete accuracy, these current marketing trends are sure to stay consistent throughout the year 2022. With the growth of e-commerce still…
Read More6 Ways to Increase Business Leads Before the Holidays
Between decorating, shopping, and project deadlines, it’s easy to get caught up in the holiday spirit. Keeping your customers or potential clients engaged is more important now than ever. Leading up to the holidays, the effort you put into your marketing has the potential to increase your business sales funnel. With the holidays just around…
Read More5 Advantages of Hiring a Professional Graphic Designer
Graphic design is often considered optional by business owners; many people deem it necessary but not a top priority. However, choosing not to spend marketing money on excellent design can be a costly mistake in the long run. Graphic design is much more in-depth than people assume, and when it comes to your logo and…
Read More3 Ways Graphic Design Can Revolutionize Your Business
When you think about revolutionizing your business, the graphic design probably isn’t the first thing that pops into your head. But the truth is, graphic design has the power to make or break your business. Nine times out of ten, the first encounter a potential customer has with your brand involves some element of graphic…
Read MoreEmail Drip Campaigns: What Are They and How Can They Benefit Your Business?
If you’ve never heard of an email drip campaign, it might sound somewhat intimidating at first, but drip campaigns have a lot of perks that can work in your favor when executed well. Whether you’re sending an email out to prospective clients and customers or current customers, sending emails should help your business grow, not…
Read MoreHow to Implement Emotional Marketing
Successful emotional marketing is one of the most valuable tools in the advertising world. When done correctly, emotional marketing can sway the most challenging consumers and create lasting customer loyalty. Emotional marketing should connect with customers in a way that goes far beyond necessity or desire. Yes, it is a strategy, but it cannot feel…
Read MoreThe Basics of Email Marketing
Building your email list is essential for capturing sales leads. A profitable business revolves around relationship building, and email marketing allows personal interaction with potential customers who have demonstrated intent to purchase. Once you have your audience’s attention, email communication keeps your messaging in front of them and on their minds. But what exactly is…
Read More5 Digital Marketing Trends to Expect This Year
2020 didn’t go as expected for anyone hopeful of the new year. With 2021 off to the races, we didn’t want to start the year off with any more uncertainty. Let’s take a minute to reflect on how much has changed in the marketing industry within the last few months. Have no fear. It can…
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