Creating Your Social Media Plan
Creating a social media plan for your business might seem like a daunting task – especially if your social media experience is just posting videos and pictures of your dog to your Instagram. (Your dog is very cute, but he might not be right for your brand.) So, how do you use social media for…Read More
How to Use Pinterest for Business: 6 Basics for Getting Started
Pinterest isn’t just about DIY crafts, fashion, and weddings. It’s also a valuable (and powerful) tool for businesses to generate awareness and sales. The platform has over 200 million monthly users and 55% of “pinners” use Pinterest to shop, which is higher than most other platforms. Pinterest’s demographics expand beyond just their core audience of…Read More
4 Powerful Instagram Marketing Tips to Borrow from Beauty Brands
In the age of social media influencers and visual content, Instagram is a powerful branding and marketing tool. According to SproutSocial, 59% of 18-29 year olds and 38% of online women are present on the platform. That provides a unique and impactful opportunity to get your brand in front of your target audience (especially if…Read More
Are You Making the Most of Your Facebook Business Page?
In a society that craves instant gratification, customers want to know everything about your business or product as quickly and easily as possible. And with a network of over 2.13 billion monthly active users, Facebook is a great way to communicate directly with potential customers – but only if you’re doing it effectively. Generating business…Read More
7 Advantages of Social Media Marketing for Your Business
Social media marketing has grown to be a valuable strategic tool. One that can be cheaper and more effective than print, broadcast, or a variety of other forms of marketing. Social media is an entirely new breed and, when used correctly, can be extremely rewarding. In this fast-paced age of technology, you can’t afford to…Read More
A Beginner’s Guide to Creating a Strong Social Media Strategy
Social media has taken over marketing and creating a social media strategy has become vital to building brand awareness. No matter who your target demographic is, every generation has found a home on different online platforms (check out with platform is best for your business). The many social media sites and accessories that vary across…Read More
The Best Social Media Platforms for Your Business
Social media usage is at an all-time high. As of 2016, the average global internet user spends nearly two hours a day on social media. And in 2015, CNN reported that teens are wired into some form of media for nine hours a day. But what does that mean for businesses? Well, that’s two to…Read More
Intro to Online Marketing: How Does Your Customer See You?
Online marketing is all about brand management and taking control of how the outside world perceives your business. If you want to make sure that you’re making the best impression in every way that you can, first you need to know what impression you’re currently making. The good news? We’ve compiled an easy-to-follow and highly…Read More