Target Markets
Why You Should Hire a Brand Consultant
Branding isn’t easy. As Jeff Bezos, CEO and founder of Amazon, puts it, “Your brand is what other people say about you when you’re not in the room.” To build a successful brand, you need to be able to control that conversation and, to do that, you need to understand more than just your own…
Read MoreA How-To Guide to Millennials
Millennials are spending money – and a lot of it. Millennial spending has been estimated at upwards of $1 trillion and you would be hard-pressed to find a company that doesn’t want a piece of that. This generation is also extremely influential with older consumers, such as their parents and grandparents. With so much buying…
Read MoreGet to the Point: 3 Tricks to Hold Your Customer’s Attention
You might be targeting the right audience with the right message, but are you holding their attention? With customers’ typically short attention spans, businesses only have a few seconds to get their message across. So what can we do to maintain our prospective clients’ and customer’s attention? 1. Make your point in the first 10 seconds…
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