Brand Architecture Workshop
This workshop is a collaborative meeting designed to clarify how you communicate with your target audience. We will lead you through a series of questions, soul searching, and brainstorming to discover:
- How to clearly communicate your vision, externally and internally
- Where your organization lives on the brand personality spectrum
- Your organization’s “brand DNA” and genotype
- The position your organization will take in its messaging
- Your brand's personality and archetype
- Your brand’s defined target audience/s
- Your brand's messaging voice
- How to clarify your brand’s message and create a foundation for forward momentum
in leads and sales