How to Personalize Your Brand to Increase Success

personalize your brand, personalized

A successful brand is the foundation of a successful company. After all, your brand is the face of it all and will be the main way customers develop their first impressions. It’s imperative that your brand accurately portrays who you are and what you do as well as illuminates the products and the people behind…

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Brand Update: 3 Signs Your Business Needs One

branding, rebranding

As a business owner, there are always a million and one things to do and monitor. And when all of your brainpower is being spent on the day-to-day workings, sometimes seemingly less important matters can slip through the cracks. Unfortunately, these “small” details can make a big difference when it comes to the visibility, reputation,…

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What Your Brand Voice Could Be Saying About You

brand voice, voice, branding

What is a brand voice? How do you find it? How do you define it? Your brand voice is an essential, independent factor of your brand that dictates how you communicate with your target audience. It should represent your overall tone and brand personality. Your voice is not just what you talk about – it’s…

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What’s a Brand Guide and Why Do You Need One?

Branding Guide

At the heart of every successful business is a strong, consistent brand identity. Having a solid and recognizable theme has become essential in today’s marketplace, helping to foster credibility and familiarity among consumers. And just like with every other aspect of your business, the best way to do this successfully is to plan for it.…

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