Posts Tagged ‘branding’
How to Personalize Your Brand to Increase Success
A successful brand is the foundation of a successful company. After all, your brand is the face of it all and will be the main way customers develop their first impressions. It’s imperative that your brand accurately portrays who you are and what you do as well as illuminates the products and the people behind…
Read MoreWhy it Might be Time for a Logo Redesign
The old adage that “a picture is worth a thousand words” also applies to your logo. Just as individuals behind a company grow and change over time, so does the company itself. A logo is a representation of a business, meant to communicate the ideals and values associated with its brand. Consumers can form a…
Read MoreWhy You Should Hire a Brand Consultant
Branding isn’t easy. As Jeff Bezos, CEO and founder of Amazon, puts it, “Your brand is what other people say about you when you’re not in the room.” To build a successful brand, you need to be able to control that conversation and, to do that, you need to understand more than just your own…
Read MoreBrand Update: 3 Signs Your Business Needs One
As a business owner, there are always a million and one things to do and monitor. And when all of your brainpower is being spent on the day-to-day workings, sometimes seemingly less important matters can slip through the cracks. Unfortunately, these “small” details can make a big difference when it comes to the visibility, reputation,…
Read MoreWhat Your Brand Voice Could Be Saying About You
What is a brand voice? How do you find it? How do you define it? Your brand voice is an essential, independent factor of your brand that dictates how you communicate with your target audience. It should represent your overall tone and brand personality. Your voice is not just what you talk about – it’s…
Read MoreWhat’s a Brand Guide and Why Do You Need One?
At the heart of every successful business is a strong, consistent brand identity. Having a solid and recognizable theme has become essential in today’s marketplace, helping to foster credibility and familiarity among consumers. And just like with every other aspect of your business, the best way to do this successfully is to plan for it.…
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