6 Tips on Building Your Brand

building your brand

When it comes to building your brand, you want to think strategically about it. According to a Nielson survey, about 59% of consumers prefer to buy new products from familiar brands. With so many new businesses opening every year, it’s crucial to find ways to stand out. You’re not just building a business; you’re building…

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What Your Brand Voice Could Be Saying About You

brand voice, voice, branding

What is a brand voice? How do you find it? How do you define it? Your brand voice is an essential, independent factor of your brand that dictates how you communicate with your target audience. It should represent your overall tone and brand personality. Your voice is not just what you talk about – it’s…

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