How to Use Pinterest for Business: 6 Basics for Getting Started

pinterest, pinterest for business, getting started with pinterest

Pinterest isn’t just about DIY crafts, fashion, and weddings. It’s also a valuable (and powerful) tool for businesses to generate awareness and sales. The platform has over 200 million monthly users and 55% of “pinners” use Pinterest to shop, which is higher than most other platforms. Pinterest’s demographics expand beyond just their core audience of…

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Are You Making the Most of Your Facebook Business Page?

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In a society that craves instant gratification, customers want to know everything about your business or product as quickly and easily as possible. And with a network of over 2.13 billion monthly active users, Facebook is a great way to communicate directly with potential customers – but only if you’re doing it effectively. Generating business…

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5 Trends to Incorporate into Your Marketing Strategy in 2018

marketing, marketing strategy, trends, marketing trends

Society is ever-changing. What was important to people and the things that influenced their opinions and kept their attention in 2017 have become “so last year.” This constant shift in satisfaction applies to the business world as well. The new year always brings new techniques and ideas that companies think will be the “Next Big…

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7 Ways to Evolve Your Content Strategy

content strategy, content is king, content, content marketing

Content strategy has become a valuable part of a company’s success in marketing. It’s important to keep in mind that content marketing is constantly changing due to its influence from the ever-expanding technology and social media industries. There are many crucial details to consider when forming a content strategy that can make or break the…

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5 Quick Tricks to Add to Your Marketing Strategy

Sometimes finding time to work on our marketing strategy can seem like an impossible task. And while successful marketing does require an investment of time and energy, there are also small, simple tricks that you can do. Here are a few quick techniques that will enhance your marketing strategy without eating up all of the…

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Get to the Point: 3 Tricks to Hold Your Customer’s Attention

You might be targeting the right audience with the right message, but are you holding their attention? With customers’ typically short attention spans, businesses only have a few seconds to get their message across. So what can we do to maintain our prospective clients’ and customer’s attention? 1. Make your point in the first 10 seconds…

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