4 Major Steps of Starting a Small Business

small business

One surefire way to be your own boss is by starting a business. Being your own boss means flexibility in creating your hours, but it also holds a great deal of responsibility. Business owners are responsible for finalizing all company decisions and creating a work culture for employees to thrive. With these majorly important roles…

Read More

2022 Marketing Trends

marketing trends

It seems like just yesterday that we were planning for the 2021 calendar year. Believe it or not, the new year is quickly sneaking upon us. While no one can predict the future with complete accuracy, these current marketing trends are sure to stay consistent throughout the year 2022. With the growth of e-commerce still…

Read More

6 Tips on Building Your Brand

building your brand

When it comes to building your brand, you want to think strategically about it. According to a Nielson survey, about 59% of consumers prefer to buy new products from familiar brands. With so many new businesses opening every year, it’s crucial to find ways to stand out. You’re not just building a business; you’re building…

Read More

6 Ways to Increase Business Leads Before the Holidays

business leads

Between decorating, shopping, and project deadlines, it’s easy to get caught up in the holiday spirit. Keeping your customers or potential clients engaged is more important now than ever. Leading up to the holidays, the effort you put into your marketing has the potential to increase your business sales funnel. With the holidays just around…

Read More

5 Advantages of Hiring a Professional Graphic Designer

graphic designer

Graphic design is often considered optional by business owners; many people deem it necessary but not a top priority. However, choosing not to spend marketing money on excellent design can be a costly mistake in the long run. Graphic design is much more in-depth than people assume, and when it comes to your logo and…

Read More

3 Ways Graphic Design Can Revolutionize Your Business

graphic design

When you think about revolutionizing your business, the graphic design probably isn’t the first thing that pops into your head. But the truth is, graphic design has the power to make or break your business. Nine times out of ten, the first encounter a potential customer has with your brand involves some element of graphic…

Read More

Effective Graphic Design

graphic design

Graphic design might seem simple, but it is not. It is one of the top things you can do to pull all your branding together, which is a complex feat by anyone’s standard. It needs to be persuasive, appealing, and engaging enough to foster a long-term relationship between your customers and your business. Here are…

Read More

3 Ways Drip Campaigns Will Boost Your Sales

drip campaign

When it comes to marketing your brand, there are many effective ways to advertise. But some marketing strategies have proven to be more successful than others. One successful strategy you may have heard of is drip campaigns. Drip campaigns are a series of emails sent on a schedule. The brilliance of drip campaigns is that…

Read More

5 Tips for Successful Graphic Design

graphic design

Graphic design is a critical element of marketing and should be during any business or project planning process. Without good graphics, advertisements and websites won’t stand out when compared to your competition. Here are some general tips to make sure your designs are successful. 1. Color is a Big Deal Colors are often associated with…

Read More