3 Ways Drip Campaigns Will Boost Your Sales

drip campaign

When it comes to marketing your brand, there are many effective ways to advertise. But some marketing strategies have proven to be more successful than others. One successful strategy you may have heard of is drip campaigns. Drip campaigns are a series of emails sent on a schedule. The brilliance of drip campaigns is that…

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4 Tools to Make Digital Marketing Easier

digital marketing, digital marketing strategy, marketing strategy

Digital marketing is easy, right? Wrong. It changes daily, it’s hard to measure, and it can be difficult to determine if you’re getting the results you want. Luckily, the world is one step ahead of us. There are countless tools out there to help us manage our online presence. But how do you know which…

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Tips for Nailing an Interview at a Marketing Agency

job interview at marketing agency

You’ve been asked to come in to a job interview at a marketing agency. Now, it’s time to prepare. Interviews can be intimidating but, the more prepared you are, the better you’ll do. While there are many ways to prepare for an interview, we’ve put together a list of our favorites. 1. Do Your Homework…

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The Call to Action Basics Guide

call to action, cta

A strong call to action is central to what we do as digital marketers. After all, 100 leads don’t do you any good unless you have a way to turn them into sales. That’s why it’s so important to get your call to action right. Here are some strategies that will serve as a clear…

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Why Your Digital Marketing Strategy Isn’t Working

digital marketing strategy, digital marketing

When done correctly, a strong digital marketing strategy will greatly benefit any business. If your digital marketing strategy isn’t increasing your sales or website traffic, chances are you’re not doing it right (or you’re not doing it at all). Here are some pitfalls that might be preventing your business from having a solid digital marketing…

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Effective Types of Video Marketing to Humanize Your Brand

types of video marketing, video marketing, video production

We all know by now that video marketing is a powerful and effective marketing strategy.  So, shouldn’t we try to utilize it as often as we can? Video can be used to complement or replace written or graphic content. Buyers want an authentic and human feel to their brands and video gets us there. Think…

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7 Advantages of Social Media Marketing for Your Business

Social media marketing has grown to be a valuable strategic tool. One that can be cheaper and more effective than print, broadcast, or a variety of other forms of marketing. Social media is an entirely new breed and, when used correctly, can be extremely rewarding. In this fast-paced age of technology, you can’t afford to…

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5 Trends to Incorporate into Your Marketing Strategy in 2018

marketing, marketing strategy, trends, marketing trends

Society is ever-changing. What was important to people and the things that influenced their opinions and kept their attention in 2017 have become “so last year.” This constant shift in satisfaction applies to the business world as well. The new year always brings new techniques and ideas that companies think will be the “Next Big…

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7 Ways to Evolve Your Content Strategy

content strategy, content is king, content, content marketing

Content strategy has become a valuable part of a company’s success in marketing. It’s important to keep in mind that content marketing is constantly changing due to its influence from the ever-expanding technology and social media industries. There are many crucial details to consider when forming a content strategy that can make or break the…

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6 Halloween Marketing Ideas for Every Small Business

halloween, happy halloween, halloween marketing

Halloween-themed marketing isn’t just for pumpkin patches, candy stores, and costume shops. No matter what industry you’re in, every small business can celebrate this spooky holiday (and make some extra money while they’re at it!). Do the Monster Mash and make the most of everyone’s Halloween spirit! Here are six easy and fun Halloween marketing…

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