How to Build a Successful and Profitable Business Blog

business blog

Two of the most intimidating things about starting a business blog are the concern that people will not care what you have to say and that it will be a waste of time. Both assessments are incorrect. A blog is a proven way to drive inbound website traffic cost-effectively. It allows you to pick and…

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4 Simple SEO Tricks Every Business Should Use

seo tricks, evolution blog

Search Engine Optimization (SEO) is essential for businesses, but it doesn’t have to be complicated. SEO is a way for search engines like Google and Bing to read and organize content so users can find the most useful information in their search. When you optimize your information for SEO, you’re organizing and labeling information on…

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5 Trends to Incorporate into Your Marketing Strategy in 2018

marketing, marketing strategy, trends, marketing trends

Society is ever-changing. What was important to people and the things that influenced their opinions and kept their attention in 2017 have become “so last year.” This constant shift in satisfaction applies to the business world as well. The new year always brings new techniques and ideas that companies think will be the “Next Big…

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Intro to Online Marketing: How Does Your Customer See You?

Online marketing is all about brand management and taking control of how the outside world perceives your business. If you want to make sure that you’re making the best impression in every way that you can, first you need to know what impression you’re currently making. The good news? We’ve compiled an easy-to-follow and highly…

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SEO Mistakes You’re Probably Making

In an age of instant gratification, a lot of consumers aren’t scrolling past the first page of Google to find the product or service that they need. That’s why search engine optimization (SEO) is essential for your business and website. However, if you’ve started optimizing your site for search engines and you’re not getting good…

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