3 Ways to Improve Your Social Media Engagement

social media engagement

What is social media engagement, and why is it important? Well, social media engagement is whenever someone interacts with your social media account. Engagement examples include likes, follows, shares, comments, click-throughs, etc. So why is this engagement such a big deal? It is essential to your social media campaign’s success to generate leads and sales.…

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Creating Your Social Media Plan

social media plan, social media

Creating a social media plan for your business might seem like a daunting task – especially if your social media experience is just posting videos and pictures of your dog to your Instagram. (Your dog is very cute, but he might not be right for your brand.) So, how do you use social media for…

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How to Use Pinterest for Business: 6 Basics for Getting Started

pinterest, pinterest for business, getting started with pinterest

Pinterest isn’t just about DIY crafts, fashion, and weddings. It’s also a valuable (and powerful) tool for businesses to generate awareness and sales. The platform has over 200 million monthly users and 55% of “pinners” use Pinterest to shop, which is higher than most other platforms. Pinterest’s demographics expand beyond just their core audience of…

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Are You Making the Most of Your Facebook Business Page?

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In a society that craves instant gratification, customers want to know everything about your business or product as quickly and easily as possible. And with a network of over 2.13 billion monthly active users, Facebook is a great way to communicate directly with potential customers – but only if you’re doing it effectively. Generating business…

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A Beginner’s Guide to Creating a Strong Social Media Strategy

social media, social media strategy, connect, get connected

Social media has taken over marketing and creating a social media strategy has become vital to building brand awareness. No matter who your target demographic is, every generation has found a home on different online platforms (check out with platform is best for your business). The many social media sites and accessories that vary across…

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