Tips for Nailing an Interview at a Marketing Agency

You’ve been asked to come in to a job interview at a marketing agency. Now, it’s time to prepare. Interviews can be intimidating but, the more prepared you are, the better you’ll do. While there are many ways to prepare for an interview, we’ve put together a list of our favorites.

1. Do Your Homework

The quickest way to ruin a first impression is to be completely unfamiliar with the marketing agency you’re interviewing at. More than likely, the interviewer will ask what interests you about the company and what you can bring to the table. If you did your homework, you’ll be able to answer these questions easily and impress your interviewer. The best place to do your research is the agency’s website, but checking out their social media pages is also a good idea.

2. Know Your Value

Before going into the interview, take time to reflect on your related skills and experience. Then, read through the job description for the position you are interviewing for. This will prepare you to discuss how your skills and experience are relevant to the position. It’s also a good idea to research the average compensation for the position you’re interviewing for. This will give you a proper expectation and help you avoid undervaluing yourself.

3. Think Before You Post

You may think your interview begins when you arrive at the office, but it actually begins on your social media. One study showed that 70% of employers use social media to screen candidates before hiring them. If this is true for businesses as a whole, it’s definitely true for marketing agencies. This is why it’s important to think before you post. It’s a good rule to follow all the time, but especially when you’re looking for a job.  Online impressions matter almost as much as the actual interview. It’s not a bad idea to review your accounts and remove anything that may damage your image. Forbes also recommends using Social Sweepster, an app that helps clean up any problematic photos.

4. Practice Your Answers

This is a common tip but shouldn’t be taken lightly. Don’t only prepare for predictable questions like, “What are your strengths and weaknesses?” Be ready for curve balls as well. After all, one answer could potentially change the outcome of your interview. Practice your answers to questions like, “Why do you think you are right for this position?” You can find plenty of practice interview questions online to help you prepare.

5. Ask Questions

Remember, the purpose of the interview isn’t just so the marketing agency can determine if they want to hire you. It’s also so you can determine if you want to work there. That’s why asking a few questions of your own is a good idea. Try asking questions that might give you insight and help you get the job. For example, “What are the three top qualities you’re looking for in this position?” It’s best to have your questions written down so you don’t forget them in the moment.

6. Always Follow Up

After your interview, follow up with an appreciation letter. This can be as simple as an email to the interviewer, thanking them for the opportunity to interview. Chances are it will help you stand out from other candidates. It also creates a good foundation for your relationship with the agency. In the follow-up letter or email, thank the interviewer for their time and consideration. Try to add a personal touch while still being professional.

Follow these six tips to knock your marketing agency job interview out of the park. The most important thing is doing your research and being authentic. If you do, you’re sure to succeed.